• Category:Meeting
  • Location:Hilton Bomonti, İstanbul
  • Client:MEDTRONIC
  • Date:2022

Medtronic Annual Meeting

A massive post-pandemic reunion bringing together 1,000 team members from 23 countries for two days of collaborative workshops, strategy sessions, and legendary high-concept evening celebrations across Istanbul's premier venues.

Challenge & Execution

  • Global Reunion: Marking Medtronic’s first major gathering post-pandemic, the event hosted 1,000 delegates from 23 different countries.
  • Dynamic Schedule: Designed with a balanced two-day itinerary, featuring productive daytime meetings and workshops at Hilton Bomonti, transitioning into high-energy themed evening celebrations.
  • Athena Live at VW Arena: The first evening featured an exclusive concert by the legendary rock band Athena at VW Arena.
  • Gala Dinner at Divan Kuruçeşme: The second evening concluded with a premium "White Night" themed gala dinner at Divan Kuruçeşme, starring international artist Despina Vandi.

Outcome

The Medtronic Annual Meeting successfully reconnected a massive global workforce, boosting team synergy and brand alignment. By seamlessly executing high-level corporate workshops alongside massive concert productions at Istanbul's most prestigious venues, the event set a new benchmark for large-scale corporate summits.