Challenge & Execution

• Turkey's first-ever 8K resolution setup for a live event, utilizing specialized hardware to deliver true 8K visual clarity.
• A 300 sqm LED screen suspended from the ceiling, marking Turkey's first installation of this scale, splitting the venue into two sections while maintaining a seamless visual experience.
• 1,200 participants from 22 European countries, requiring multilingual coordination and a flawless event flow.
• Custom LED tunnels and experience zones positioned on both sides of the stage guided participants to interactive areas, designed with advanced technology to showcase Huawei's ecosystem products.
• Complex technical and structural requirements, including high-load ceiling installations and advanced AV configurations.

Outcome

The event set a new benchmark for immersive product launches, demonstrating Huawei's cutting-edge technology in an environment tailored for engagement and interaction.