Challenge & Execution

• Unconventional street-party catering: Welcoming 200 press members and business partners, the event broke from traditional formats with vibrant street-party style catering and refreshments.
• PUBG partnership integration: Supported by major partner PUBG, the event featured bespoke, interactive gaming integrations and unique hands-on trials.
• Extreme on-stage testing: To showcase its durability live, the phone was dropped by hand from 2.5 meters, run over directly by a 4x4 off-road vehicle, and dropped from a drone at 6 meters to break a Guinness World Record.
• Interactive trial zones: A custom experience zone let guests personally test the phone's toughness by shooting it with a softgun, blasting it with a fireball, spraying it with high-pressure water, and firing staples at it.
• Bold Pilot grand finale: In a final ultimate challenge, the phone was tested under the hoof of "Akın," the horse who played the legendary racehorse Bold Pilot in the movie Bizim İçin Şampiyon.

Outcome

The launch successfully positioned the HONOR Magic8 Lite as a device of unmatched durability. Combining spectacular live stunts with high-energy party vibes, it generated massive buzz and media coverage within the tech and gaming communities.